Tourism Midwest to launch Agritourism Accelerator program

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The Haymarket

For more than 80 years, The Haymarket has been a locally owned and operated company in Ballarat. Greg, Ian, Philip, and Robert Taylor continue to run the family business. Proudly employing over thirty staff, we support many community events and clubs throughout the Ballarat region. 

Originally trading as the Hancock Company, the business first began in 1943 and was located in Armstrong Street, opposite the new Government Hub site. We are now located at 112 Market Street on the corner of Doveton St Ballarat, as well as having a second outlet at 902 La Trobe Street Delacombe and the family farm at Camperdown-Lismore Road Lismore provides grain and hay for our produce department.

The Midwest Agritourism Accelerator Program supports farmers, producers and rural businesses to develop visitor-ready experiences, create new income streams, and showcase the best of the region.

Farmers looking to diversify through tourism, rural businesses seeking to attract more visitors and increase revenue and agricultural producers wanting to enhance visitor experiences should all apply here.

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