Tourism Midwest Names New Executive Manager

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The Art Club Hub is a creative business offering art experiences for children, teens, and adults, established to fill a gap in accessible, confidence-building art programs. It celebrates individuality and community connection. Offering weekly art classes, casual experiences, workshops and art functions, the club has become a second home for many locals. Growing rapidly through word-of-mouth and strong local support, The Art Club Hub is making a colourful mark on Ballarat’s creative community.

The team at Tourism Midwest Victoria are welcoming a new Executive Manager Visitor Economy – Amy Maiden! Amy has more than 20 years of experience in the arts, entertainment, and destination marketing.

She was formerly the chief executive of Anthem – Australia’s leading arts and entertainment consultancy agency – where she worked with global entertainment giants like Disney, Live Nation and The Australian Ballet. Born and raised in Ballarat, Amy has delivered strategies for both Visit Victoria and Destination NSW and led partnerships with some of Australia’s well-known commercial entities such as Qantas. We cannot wait to see what Amy delivers to the team at TMV and to tourism in Ballarat!

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