Ballarat Business Confidence Survey 2022 – 2023

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The third business confidence survey for Ballarat was conducted in 2022-2023. For this
survey, data were collected through online questionnaires and in-depth interviews from
business owners and managers. In total, 231 respondents attempted the survey. Of
these, 151 responses are used for analysis purpose; the rest were either out of Ballarat
region or not completed fully. Fifteen in-depth interviews were conducted with the
business representatives from Ballarat. Online survey respondents and interview
participants represented various industries such as hospitality, health, tourism, and
manufacturing. The size of their organisations included small to medium and large
organisations.

The findings show that business confidence in the Ballarat region in 2022-23 is higher
when compared to 2020-21 (the last business confidence survey was conducted in this
time period). To inform on trends, a new business confidence index has been developed
based on the business confidence indicators. The full survey report is available for download here.

 

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