The SheEO Agency™ is a female-led product management and growth agency based in regional Victoria, working with product-based businesses across Australia and globally. We help women founders and leaders build, grow and scale product businesses — from early-stage ideas right through to established, global operations. At the start, we support early-stage founders through our LEAP Program, a practical program that teaches women how to build a product business properly from the beginning — covering product strategy, pricing, systems, marketing and operations in a clear, step-by-step way. For more established small, medium and enterprise businesses, we work in long-term 1:1 partnerships, providing hands-on support across: – Product strategy, management and development – Sales and marketing (including paid advertising and automated marketing) – Website and eCommerce optimisation – Business systems and technology (ERP, inventory, warehousing, finance and CRM) – Global expansion and new market entry, guided by data Our role is to simplify complexity, connect the dots between product, systems and sales, and help businesses grow sustainably. Beyond commercial work, The SheEO Agency™ is deeply committed to social impact. Founder Felicity Pascoe is an Executive Board Member of Safe Together Network and is actively developing scholarship pathways for women escaping domestic violence to build economic security through self-employment and product-based businesses. Felicity is also a Board Member of Ballarat Business Women and a mentor with Women 4 STEM, and is a passionate advocate for empowering women to build confident, financially independent careers. We’re proud to partner with women-led businesses locally and beyond — helping them grow strong product brands and, when ready, take them global.