Founded in Ballarat, Victoria, A TUK specialises in colourful, handmade, eco-friendly streetwear and homeware made from recycled materials, African cotton and satin prints, and upcycled fabrics.

A TUK is more than just a fashion and homeware brand it is a movement of empowerment, sustainability, and creativity. Every product tells a story of resilience, culture, and sustainability.

The name A TUK means “Beginning” in English.

It is a Nuer word (Thok Naath), the language of the Nuer people from South Sudan and Western Ethiopia.

This name represents the start of something new, much like my journey of moving to Australia and creating a business that supports my family and the future generations.