Every four years the Summer Olympics dominates the news cycle, and now the Winter Olympics have become a must-see event in their own right. The 2026 winter games will be held in Italy from 6-22 February, and will be viewed by millions of people across the globe.
Your business may want to join in the conversation by mentioning the games in promotional materials, content or events. But if you plan on mentioning the Olympics, you’ll need to make sure you’re following the rules surrounding the use of the Olympic brand. Head here to learn more.
