MAXIMISING YOUR VISUAL MERCHANDISING

Every retail store will gain more sales impact from defined regions of the store. For example, windows, impulse areas/hot spots and counters. These areas invariably attract the highest volume of traffic and therefore generate a greater proportion of sales. The areas that have the highest hit rate of customer interactions or passing traffic are your hot spots. Your store’s hot spots can generate up to 80% of your sales and are crucial for driving profit and store turnover. You can read more HERE.