WELCOME TO NEW DEAN OF FEDERATION BUSINESS SCHOOL 

Professor Christina Lee commenced on 1 October 2018 and is based at the Mt Helen Campus. She joins the university from Monash University Malaysia where she was Head of Marketing and Director of the MBA program and previously Head of the Business School.  Professor Lee was awarded a Masters of Commerce (Hons) Marketing and a PhD, Marketing (Consumer Behaviour) by the University of Auckland.  She has over 25 years of academic experience including her earlier career with the University of Auckland and visiting appointments with Pennsylvania State University and Hong Kong University of Science and Technology. Professor Lee also has industry experience as a director with a global market research company across Malaysia and Indonesia. Her research focuses on self, identity and consumption, social marketing and the effect of regulatory focus on decision making.