2017 BALLARAT CUP OUTCOMES

Ballarat Cup Day attracted almost 10,000 attendees in 2017. Nearly half of all attendees at Ballarat Cup Day were visitors to Ballarat. Victorian residents, from outside the Ballarat region, made up 39.5% of attendances. Ballarat Cup Day generated a total expenditure impact of $4.94 million in Ballarat. Of this expenditure over 2.78 million was new money, brought to Ballarat directly as a result of hosting the Ballarat Cup Day. See full economic impact statement here